Social Media is largely designed for person to person interaction, for a business to use social media effectively they must plan the whole campaign. Businesses trading B2C will need to use different social media platforms than those trading B2B.
Greenlight Computers Social Media Services
The top 10 social media sites in 2017 would include:
The use of the appropriate sites for your message will be essential to achieving a positive outcome for your Brand reputation.
Is your goal to make your company more visible to the whole world or more visible to doctors in the north of England?
Is your goal to promote a product launch quickly or build a long term following for your service?
Who is your target audience, is it SME business owners or University students?
These are the sorts of questions we will work through with you before embarking on a social media campaign. Some social media platforms such as LinkedIn help you build a business persona, others are all about the now such as Snapchat & others allow you to drill down and market to very specific demographics such as Facebook.
Social media aggregators allow you to post once and have it presented across multiple platforms.
In summary, you have many options as to how to communicate.
“Posts are for life not just for Xmas” is a statement we hear a lot in the world of social media, once a message is out there it is out there for ever.
A well-planned campaign on social media is most likely to involve a series of messages that introduce and build a concept to a crescendo. If you get it right the crescendo will deliver positive results against your goals for the campaign.
The Greenlight Computers team has long term marketing and campaign building expertise that can assist our clients in the best uses of social media.
For more information about Greenlight Computers Email Marketing please contact us.